How many restaurants are judged by their toilets? A restaurant's washrooms are often a sign of the attention and quality of service provided to customers. Restrooms remain the busiest part of your restaurant, since some customers return a second time. This means that a customer loyalty strategy must be implemented.

So how can your restaurant's washrooms be a loyalty tool? Let's take a look.

Do your restaurant's toilets help you stand out from the competition ?

It goes without saying that a restaurateur can distinguish himself by his cuisine, but we're seeing more and more concepts that resemble each other or use similar terms. For example, buy local, local or terroir cuisine, vegetarian cuisine and so on. In short, it's hard to stand out from the crowd. The aim of a restaurant concept is to offer its customers a unique experience. Of course, you can mention the cuisine and the great principles that make up the restaurant business, but your toilets could really make a difference. When creating a restaurant concept, investment in this vital aspect of service is overlooked. You have the chance to offer an experience that will be talked about. And perhaps believe more than your food or service.

There's a good chance that people who have experienced your toilets will take photos, talk about them when they return from the table, and arouse the curiosity of others. You gain in visibility. A great way to build customer loyalty. You could attract new segments of customers eager for curiosity. You could earn points and stand out from influencers and other media who are constantly on the lookout for novelties. If your competitors have dull, unkempt washrooms, you're bound to score points. A clean washroom is also a sign of trust and security for your customers.

Your washrooms : a relationship of trust with your customers !

These days, hygiene issues are more than topical. How many customers who have used unkempt restaurant toilets have decided not to return to the same restaurant? Nobody wants to use “dirty” toilets. It's your restaurant's image that's being damaged by your toilets. The risk of seeing bad comments on specific platforms and social networks is quite high. Knowing that many people rely on alleged comments about the restaurant, dirty toilets will dissuade many potential customers from coming to discover you. It's not the best advertising I'd like to see.

Again, dirty toilets can mean that the kitchen is likely to be similar in management style. Let's not talk about possible contamination. Your toilets should reflect the design of your restaurant, the image you want to give it. It goes without saying that you'll need to put certain procedures in place to ensure that your toilets are always clean during service and opening hours.

How can your restaurant's toilets make you money ?

When it comes to advertising strategies, nothing beats a good, original idea. Your toilet can be an integral part of that idea. You need to make your toilet unique. You need to involve your designer, if you're dealing with a designer of course. A budget needs to be dedicated to making a place unique. Yes, some people will say there's no need for this kind of investment, but today that's a mistake. The most important advertising strategy is that of your location. It's the one that will make the most impression on your customers. Many restaurants will hire agencies and spend fortunes. Start by investing in your point of sale. The best advertising in our business is “word-of-mouth” advertising.

Your customers are your best ambassadors. They'll take it upon themselves to advertise your restaurant through various networks. The positive use of your toilets could have an impact on your customers' average bill. Knowing how to put your customers in a good frame of mind following a positive experience can increase your sales and, by the same token, your waiters' tips. Don't hesitate to give your washrooms a unique character.

How can you surprise your customers ?

That's what it's all about: surprising your customers when they least expect it. The effect of surprise will be 100 times greater in terms of customer loyalty and repeat business. A place as atypical as a washroom deserves its own universe. Providing your restaurant washrooms with their own universe not only extends the customer experience, but also enriches it. Today, we can bring technology into the washroom, enabling and avoiding possible contact.

The washroom experience can be enriched by music, décor, shapes, little touches for the ladies, such as where to put one's handbag. In short, there are many ways to enhance your customers' experience of this atypical place. The idea is also to eliminate all the possible irritants that can sometimes be found in certain establishments. Examples include smells, toilet paper that you can't reach, toilet paper that rips as soon as you pull on it, doors that don't close properly, unclean floors, taps and much more. Today, we've got all the tools you need to make the washroom one of the best parts of your restaurant experience.

In conclusion :

Don't hesitate to invest a budget in making your toilets a reality, for better traffic, loyalty and brand awareness. Not just at the outset, but throughout the year. Your washrooms are your image, so take care of them. And if you want to amortize your facilities more quickly, finance renovations, and demonstrate to your customers your commitment to your local community, BubblesMapper is the solution for opening up controlled access to your places of comfort to a wider audience of prospects.